In Spring of 2013, a chef asked if I knew a tailor to modify his off the rack apron for a better fit. I said “I can sew,” and what started as a favor quickly became one of those unexpected turns in life.
In my day-to-day, I’m known as the “Girl From Arizona.” I blog and post about traveling, beer, coffee, and the outdoors. No matter where I am in the world, these are the things that seem to unite people. That, and a cool bicycle.
At work, I’m a marketing and PR specialist. I’ve run my own boutique agency for nearly 15 years and I’ve had the honor of working with some of the best chefs, restaurateurs, and baristas in Phoenix.
Who would have expected that aprons would tie these two sides of my life together? But get beyond the first impression and you’ll see the connection. For anyone passionate about their craft, an apron isn’t a uniform. It’s a part of their personal style. In the case of a chef, it’s also a reflection of their restaurant and food.
Helping chefs and business owners represent their brand is what I’ve been doing through marketing and PR for years. Sharing a passion for food, drink and community is what I’ve been writing about since I started traveling. Now, thanks to one uncomfortable chef, I’ve got a way to do both at once.